Although HP is a well-known brand, new products, particularly those with a £1.5 million price tag like the Indigo Press, require a certain level of consumer trust before an investment can be made.

This testimonial works to build that trust with a high energy video that includes so many happy clients it’s difficult to keep track of them all. What’s more, they mention actual figures when talking about cost savings and reduced waste, which is sure to prick up the ears of any potential customers.