FAQ

There are many reasons why you should collect and showcase testimonials about your company, brand, services or products:

Customer testimonials help build trust.

Just having a consumer testimonial can be enough to gain the trust of your site visitors. That is a proof that you have consumers and are consequently a legitimate organization as well as not some kind of online fraud. Second of all, endorsements are sort of like favorable evaluations from previous clients. The more endorsements you have, the more your visitors will certainly assume that you must be a credible company.

Customer testimonials work like referrals.

People often tend to rely on various other consumers over services, and for good reason. Individuals will trust a business since they’ll assume that their end goal is just to obtain their cash. Consumer testimonies work like referrals, encouraging your visitors that they can rely on your company.

They can explain the benefits of your products or services.

Customer testimonials don’t just help to position your company in a positive and reputable light, they are also effective in explaining how beneficial your product or service can be. A good customer testimonial will include what the customer’s need was and how your product or service was the solution to that need.

For example, if you’re running a law firm, then in one testimonial, a customer might go into how they were injured in a car accident and needed legal assistance. They could then explain how by using your legal council, they were able to win their lawsuit and obtain a large settlement.

They can explain how your products or services work.

A company’s products and services may not always be self-explanatory. In fact, some products and services can be used in multiple ways. Visitors to your website can glean information on how your products or services can work from your customer testimonials. This is because your customers are likely to explain how they used your products or services to meet their needs.

Take for example a product like a stain remover. Your customers can explain in their testimonials the different ways in which they were able to effectively use your stain remover, whether it was to remove a wine stain from their couch or to remove pet stains from their carpet. These are different examples of how the product can be used.

They can help you create an emotional connection.

It’s a lot easier for visitors to connect with other customers than it is for them to connect with a CEO of a company. If they can relate to the customers in your testimonials, it will be easier for them to relate to your brand. Such an emotional connection can be a powerful tool when it comes to converting new customers. Be sure to use the names and pictures of the customers providing the testimonials to make it even easier for visitors to connect with them on an emotional level.

The phenomenon of social proof works. But how much do video testimonials really influence us when it comes to making a purchase?

• 77% of people who read reviews before they make an online purchase.
• Customer testimonials have the highest effectiveness rating for content marketing at 89%.
• 79% of online shoppers trust online reviews as much as friends and family.
• 90% of respondents claimed that positive online reviews influence buying decisions.
• 85% of consumers read up to 10 reviews before feeling they can trust a business.
• Customer reviews create 74% increase in product conversion.

Video testimonials are a huge factor when it comes to making a buying decision, and if you aren’t showing your customers’ praise, you are missing out on a huge opportunity to have current customers help you sell to prospects.

Video testimonials are far more engaging and convincing than simple text-based ones, you can use them in social media, and other video networks and channels.

We are not an alternative to youtube, but a complement.

Please note that youtube has thousands of different videos and categories. From training to singing, from business to life events… you have everything.

Users can take a lot of time to search and find the right testimonial or reviews on youtube.

On the other end… we are focused on only one thing: showcasing your testimonials, success cases and reviews. Your prospects will create a positive attitude towards your offer or brand in a couple of minutes.