It’s no secret that the internet is overflowing with content and you need to hook viewers within the first couple of seconds of them pressing play. This video by ChurnZero does exactly that, with a member of the team talking directly to viewers. It’s an interesting way to start a testimonial video and it definitely works to grab attention from the start.

The rest of the video is pretty typical for a testimonial video, cutting between the client’s different team members talking about the benefits of the product. But, just as they started with a bang, they also end with one – showing the clients holding a flag with the ChurnZero logo on it.

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