HubSpot is a well-known business, but that doesn’t mean they can’t benefit from a great testimonial video. As with any content, customers are more likely to trust an up-to-date testimonial than one that was made years ago, so regular testimonials are the perfect way to assure prospective customers that your product or service is still as amazing as ever.

This video is super effective because it seamlessly cuts between shots of the product in use and clips of the co-founders talking about how HubSpot helped them to grow their business. And all of the questions have been edited out, transforming the clients’ answers into an effortless, shining monologue about HubSpot’s service.