Salesforce is a customer relationship management (CRM) software, and this testimonial from Marriott is part of their ‘trailblazer’ series. This series of testimonials puts the client at the centre and really celebrates their success.

While the client is telling their story, Salesforce is mentioned in a natural way – making this less overt than other testimonials, but still as effective.

This video really works to build a story, showing scenes with actors playing customers, then interviews with real people in the business, and finally scenes of the Salesforce software at work.